If your shopfront sits on or near Westbourne Grove, you already know the truth: first impressions happen fast.

If you live in a Hyde Park view apartment in Bayswater, you already know the appeal: bright windows, elegant finishes, and that slightly smug feeling when the evening light hits the room just right. The catch?

If you live in or near Queensway and you are trying to get a flat properly clean in Bayswater W2, you already know the difference between "looks tidy" and "actually clean.